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Magic-Al Entertainment: A production company for live theater, electronic media and publishing featuring the work of Alan Garber, known professionally as “Magic Al”, the most popular children’s entertainer in the tri-state area. Magic Al engaged ib4e to raise his profile beyond the children’s birthday party scene. ib4e created and produced for him a limited run off-Broadway show, “It’s A Magic-Al World”. The results included coverage in all of the major area newspapers, an extremely positive review in the New York Times, record box office for the Peter Jay Sharp theater at Playwrights Horizons and a DVD of the show which is currently available for sale on Amazon.com and through a number of retail locations as well as Magic-Al.com.
Wine Cellar Sorbet
Wine Cellar Sorbet is the first retail packaged goods company mass producing sorbet made from wine. ib4e provides all encompassing marketing services including advertising and packaging design and execution, strategic planning and implementation, as well as business consulting for marketplace expansion.
CertaPro Painters of Westchester
ib4e Marketing oversees all marketing and branding efforts for the Westchester franchise of CertaPro Painters, the largest residential interior and exterior painting company in North America. This includes sales driven direct to consumer advertising, overriding branding and positioning efforts, as well ongoing small business consulting services.
Jake Sasseville
ib4e Marketing provides business management, creative and production services for Jake Sasseville, the youngest late night talk show host on syndicated television. ib4e has created programming for ‘The Edge with Jake’ including his now infamous visit to a sperm bank, coverage of the U.S. air guitar championships and his twist on learning to box by sparring with a female boxing champion.
Carter Oosterhouse: Carter is a rising star as a Home Improvement television personality. He is a star of the popular TLC series Trading Spaces, a contributing correspondent for the #1 morning show Today on NBC and a co-star on the NBC primetime series Three Wishes. He has also been featured on The Oprah Winfrey Show, and in People Magazine, Us Weekly and TV Guide. In association with Flutie Entertainment, ib4e is a branding and licensing consultant on Carter’s business management team.
MSA Showcase: Model Search America Showcase is an internet based scouting service and live event showcase for aspiring models and actors. MSA Showcase events feature many of the top modeling agencies and casting directors, who travel to a specified location and over the course of a three day weekend review over 1,000 candidates for representation. ib4e provides ongoing event planning and execution as well as marketing strategy and analysis services.
Automation Graphics: A full service printing and business products company, founded in 1956. Automation Graphics utilizes a highly trained sales staff with a customer-centric approach to provide their clients everything for the office environment including custom printing, office products, computer and printer supplies and internet based printing and branding solutions. ib4e is handling creative and copywriting for a complete re-branding of all Automation Graphics’ sales and marketing materials
Joy Bauer Nutrition: Joy Bauer is a leading media personality in the health and nutrition space. In addition to founding a highly successful nutrition practice with locations in New York City and Westchester, she is also a regular contributor for The Today Show and Self Magazine. In association with Flutie Entertainment, ib4e is a branding and licensing consultant on Joy’s business management team and is helping to shape her ongoing product positioning, strategy and development.
Allendale Pharmaceuticals: Established in 1997, the company specializes in manufacturing and marketing innovative personal care products, with a focus on women’s health and lifestyle issues. Its flagship product is the Today® contraceptive sponge, which it acquired from American Home Products. The sponge, currently sold in Canada, is scheduled to be re-launched in the U.S. in 2005. ib4e is a consultant to Allendale on overall branding, individual product positioning and a variety of public relations, advertising and marketing elements.
The Enterprise Channel: A cable television network venture focused on entrepreneurs, growing businesses, new products and services and personal finance. ib4e drafted the company’s initial business plan, conceived of many of the programming elements, consulted with the founders on various dynamics of the television industry and coined the channel’s signature tagline, “The Network of the American Dream”.
BFMM Games: Inventors of Supermodel The Game, a board game targeting young females, who guide the careers of aspiring models from local wannabe to supermodel level. ib4e developed the project from initial concept phase through prototype completion, and negotiated the current agreement with Anjar International Licensing (makers of Othello).
Bobby Doo-Wah: One of the most talented and original writers and performers in children’s music today, Bobby Doo-Wah (a/k/a Jeffrey Richter) is one of the most recognizable faces to New York City’s under-six crowd. Bobby retains ib4e for special project development and management services.
Lincoln Center for the Performing Arts: Lincoln Center is launching a family programming initiative to develop new and future audiences. ib4e provides consulting services in the areas of planning and development for this series.
Ilex Floral Designs: This Boston based floral studio specializes in innovative designs for events, weddings and home décor enhancement. Ilex’s flagship client is the Four Seasons Hotel in Boston. They were recently honored as Best of Boston Florist in both Boston Magazine and The Improper Bostonian Magazine. ib4e created an in-store event to subtly promote Ilex’s tributes while reinforcing their relations with existing clients.
Alta Medical Center: Located at the base of Alta ski resort in Utah, this for-profit healthcare center will be open daily during the ski season to service walk-in ski resort guests, employees and the local population. During the summer months it will shift to a weekly appointment based operation servicing the Alta community. ib4e provides strategic advice in regards to small business operations and has also developed a plan to work directly with the resort to raise operating funds through voluntary contributions in conjunction with lift ticket purchases and lodging packages.
Cutler Salon: Located on 57th street in Manhattan, Cutler is a Redken flagship salon. Its clients include a number of models and actors. Owner Rodney Cutler has been honored twice as Best of New York Male Hairstylist in New York Magazine. In addition to featuring Redken hair care products, Cutler has developed its own signature product line. Cutler also opened a second location, downtown on West Broadway. ib4e consults with Cutler on customer relationship management (CRM) programs as well as branding and new product development..
Spitzer 2006: New York State attorney general Eliot Spitzer’s campaign for governor. IB4e was retained to create internet banner ads for various online editions of New York state newspapers, to coincide with the announcement of Mr. Spitzer’s candidacy. ib4e creative focused on heightening awareness of the website Spitzer2006.com and offered viewers direct links to campaign contributions, background information or to join the Spitzer 2006 e-mail database.
Design America: A nationwide tour of live “how to” interior design workshops. The company was originally conceived, in conjunction with ib4e, as a branding vehicle for Thom Filicia, the interior design guru from the television program “Queer Eye for the Straight Guy”. Design America has evolved into a showcase for “celebrity” designers and will also become the brand name for various interior design oriented consumer products associated with the D.A. Design Team.
Creative Scouting: A scouting and management firm for the model, talent and music industries, founded by Dutch runway model Mariana Verkerk. ib4e provides strategic consultation in regards to business operations, corporate positioning and event plans.
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